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The “Blogazine” – Cultural Vulgarization or Simple ‘Ritual’

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“Blogazine”. Some people cringe  upon hearing those multi-syllabled words juxtaposed together as though it were a design faux pas while others are in awe of its innovative implications. The field of web design at the moment seems to be dichotomously divided. On the one hand, certain quarters of the design fraternity have rather boldly proclaimed the death of the old-school blog post and herald the rise of magazine styled aesthetics in place of traditional blog entries; a developing trend in modern design practice which tailors uniquely designed templates for individual blog posts (hence the name “Blogazine”). 


At the other end of the spectrum, web usability evangelists have cast a doubtful eye on designers who ‘over-design’ to the extent of obfuscating online readability and user accessibility. Furthermore, the sceptical amongst us have envisaged the gradual transformation of the blogosphere in to an exclusively narcissistic domain for designers to showcase their artistic talents for self-promotion.  It thus follows that blogging has lost its inherent ‘cultural’ character; the whole idea of presenting a readable collection of rich opinionated content to a general readership.


This article does not subscribe to or reject any of the above viewpoints, but rather it attempts to explain through philosophical reasoning why the blogazine has become a popular designer’s device over the past year.


Blogging as ‘Ritual’

For those who are well-versed with the semantics of anthropology or social science, you would be familiar with the term “Ritual”.  For those who aren’t, don’t worry, I have a handy definition. “Ritual” in its most basic form refers to any practice that is conducted repeatedly in a particular space over an extended period of time. Brushing your teeth in the morning is one fairly obvious example of a ritual activity and so is going for that regular morning jog. Blogging is a ritual activity. Think about it. Blogging takes place periodically at a particular physical and virtual space; a task which is carried out methodically and one that is usually scheduled for a particular time in the day. But what does ‘ritual’ have anything to do with blogazines or design for that matter?  Patience my friend is a virtue. Read on. 


Rituals Necessitate ‘Change’

It has already been established that ‘rituals’ are regular and fairly consistent activities and that blogging is by definition at least, a ritual activity. Over time however, rituals tend to evolve, either by necessity or desire. You change your toothbrush when its bristles are worn out. You jog a different route when a change of scenery is required. The same concept applies to blogging and design.


Blogazines – A New Ritual Everyday

In a blogazine, every post appears to have a unique personality of its own. In many ways, blogazines are detailed aesthetic devices aimed at disrupting the regularities imposed by rituals. It is an attempt to embrace diversity, a total transformation of the usual blogging workflow. Scottish anthropologist, Victor Turner, once wrote that in any ritual, there is a humanistic tendency to “break-free’ from its confined regularities; one desires to move away from any consistent pattern (e.g. posting blog entries on the same page like a standard blog), only to fall in to another patterned configuration (e.g. the pattern of having differently designed blog posts for every entry!). The crux of the matter is, design is about breaking and subsequently re-constructing ritual patterns. The blogazine, like it or not, is another ritual development which will eventually be superseded by an assemblage of other aesthetic principles (maybe Flash-animated blog posts!). 


The Bottom Line of the Blogazine (Oh it rhymes!)

Design will always be about challenging predominant ritual patterns of action, and the blogazine fad epitomises this idea. In a strangely philosophical way, design refers to a sense of perennial ‘restlessness’ to transform what is perceivably stable/consistent to reflect an ideal that we believe to be more ‘current’ in form and function. Blogazines are ritual-breakers.


What are your thoughts?

 

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COMMENTS

{14 people tripped so far}
1

Picture of Isabelle Edwards Isabelle Edwards tripped on Tue Nov 24,  2009  at  09:15 PM

A very philosophical piece! Some bits are bit profound but the idea is clear. But I think the real beauty of this blog Josh lies in your writing, which is really quite magnificant. Are you a literature major?Keep up the great work.

2

Picture of Josh Josh tripped on Wed Nov 25,  2009  at  10:19 AM

Thanks for the kind words. I major in media and politics, but I have a keen interest in design.

Thanks again for the comment.

Josh

3

Picture of John Evans .(JavaScript must be enabled to view this email address) tripped on Thu Nov 26,  2009  at  09:01 PM

Poignant and beautifully written! I guess blogging is a ritual and thats why we need to mix it up a little and that explains the blogazine phenomenon. I think it was pioneered first as an aretistic direction but it was taken over the top by Smashing Magazine.

I like the wit in “Now a smashing hit”. subtle but it does the job!

4

Picture of Josh Josh tripped on Fri Nov 27,  2009  at  01:04 PM

Thanks John. Appreciate the comments. A new article should be up pretty soon!

5

Picture of :) .(JavaScript must be enabled to view this email address) tripped on Fri Nov 27,  2009  at  07:07 PM

Blogging is neither a ritual, nor is it something that is done in a changing manner (every time it is carried out).

Rather, it is a marriage of the both, wouldn’t you say. A changing ritual, perhaps? A ritual is, in my opinion, a term that is too strongly associated with routine. Blogging, on the other hand, can be done at the comfort of the blogger’s convenience. It is ritualistic in the sense that the dynamics of blogging remains the same (and can be considered rituals): logging into the account, and typing the post, etc. But the content, the way the message is put across, and the subject matter in each post is ever-changing, yes?

The blog genre. Would we consider that a ritual aspect of the blog or not? Depends on the blog, yes? A blogger who rants about everything in general would not consider his genre of blog to be ritualistic. Whereas a music blog would be quite the ritualistic one.

What do you think? smile

6

Picture of Josh Josh tripped on Sat Nov 28,  2009  at  04:39 AM

Hi there,

You have made some very valid points!

As for me, I’ve always defined rituals through form and not content. Blogging is a practice (form) but its content (the subject matter blogged about) may always vary. I guess there are varying definations of rituals.

The beauty of rituals is that (like you mentioned) it is never stable or structured. There is change in its ‘patterned’ configuration.

Thanks for the great response!

Josh

7

Picture of AJ .(JavaScript must be enabled to view this email address) tripped on Sat Nov 28,  2009  at  07:10 AM

I guess that the very thought, desire, or inspiration to blog, on a basis that confers a sense of routiness or periodicity, could, in itself, manifest or be perceived as a ‘ritual’.  In that sense,  blogging could be a ‘routine’ undertaking, and hence a ‘ritual’. However, the contents of such a ritualistic act, may not necessarily fit the definition of “a ritual” or “being ritualistic”. But, this shortcoming does not render that act deprieved of the sense of being ritualistic’. By reason of the above, while a ritual may be a rountine of sorts, ‘a fixed time’ at which the routine is to be carried out is not a mandatory pre-requisite for the act to be rendered as a ritual. Like a term of art, there is an element of ‘recoilness’ to the dimension of the meaning of the term, “ritual”. Hence, the extent of the dimension can be made dependent very much on the extent to which an individual chooses to stretch or compress that ‘recoilness’.

8

Picture of Josh Josh tripped on Sat Nov 28,  2009  at  12:25 PM

Thanks for the theoretically astute response. While regularity and consistency seem to have an almost synonymous relationship with ritual practices in an orthodox sense, rituals are, for me, defined by how these practices collectively validate certain ‘truths’ about the social world. Rituals by their inherent nature endorse or legitimise certain perceptions and render older ones obsolete. It’s this constant cycle of legitimisation which re-affirms their very essence as ritual practices. The “Blogazine” phenomenon provides a key example of how ritual practices evolve and validate presiding perceptions, i.e, that uniquely designed blogazines are signalling the demise of the traditional blog post.  What do you think?
Thanks again for the poignant reply.

9

Picture of Tristian Briggs Tristian Briggs tripped on Sat Nov 28,  2009  at  12:46 PM

These posts have really made me think differently about ritual. I’ll never feel the same way ‘brushing my teeth again! Haha some very very interesting content here on this website

10

Picture of Marzist345 Marzist345 tripped on Sat Nov 28,  2009  at  01:08 PM

I like how Josh used Anthropology in reference to design. Design is in fact a kind of ‘sociology’ - hence more specific terms like web usability and so on. Design is about ‘studying’ people.

11

Picture of Hamus Sdnr .(JavaScript must be enabled to view this email address) tripped on Sat Nov 28,  2009  at  01:37 PM

Josh, you have made a very intellectually sound argument! Kudows to your brevity and logical deduction. ur a rising philosopher!

12

Picture of Josh .(JavaScript must be enabled to view this email address) tripped on Sat Nov 28,  2009  at  02:23 PM

Thanks for the comments. smile

@Marzist345 Design is a kind of sociology. Most definitely. It is an interaction with social ideas.

13

Picture of stili.st stili.st tripped on Sat Nov 28,  2009  at  06:46 PM

hi!

very nice read, i think its always important to question your thought patterns and not just replace with another pattern. i like it too, how your are refering to the smashing mag article with your subtitle smile

have a nice day

14

Picture of Josh Josh tripped on Sun Nov 29,  2009  at  06:20 AM

Thanks for the kind words. Yes, reflecting on rituals is indeed “questioning yout thought patterns”. well said!

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